Work done for the streetwear brand Le Culte (now MASS), created by Kyle Emery.
The goal of each shoot for Le Culte was to focus on creating the appropriate urban backdrop to showcase the environment associated with the brand. I wanted to show that these are not just one-dimensional clothes, but flexible pieces that carried a specific weight that correlated with the brand voice. Dark, artificial lighting and street scenes using saturated colors invokes the youthful energy and listlessness that comes from loitering with a group of friends without a particular task at hand.
(2016, 2017)
